Cup of Tea Test:
Some colour did transfer to my mug, but the matte formula helped the colour cling well to the lips.
After eating, the lipstick had faded, but stayed in place. It did not smudge, crack or flake, and from a distance still gave a good effect.
These lipsticks are much more appealing to me than many drying matte liquid lipsticks. They are easy to apply and wear, fading gracefully throughout the day and remaining comfortable on the lips. They can be re-applied over themselves easily and come in a wide shade range.